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The web site states the following, "For Kastner and similar surnames." We saw that the web page stated " Für Kastner und ähnliche Familiennamen." It also said " The following surnames are in the projects focus Die folgenden Familiennamen sind im Fokus des Projektes. Caestner, Cashner, Casnar, Casner, Caßner, Cassener, Cassinor, Cassnar, Cassner,. Cassnor, Castener, Castnar, Castner, Cästner, Casztner, Causner, Causnor,. Chostner, Costenour, Cosler, Cosmer, Cosner, Coßner, Cosnor,. Cossner, Costmer, Costner, Costnor, Gassener, Gastener, Kaestner,." The header had DNA as the highest ranking optimized keyword. This keyword is followed by Y-DNA, ancestry, and genealogy which isn't as urgent as DNA. The other words dna.kastners.info uses is one-name-study. ancestor is included and could not be understood by search crawlers.